Tracking who is visiting your website

Again, Google Analytics provides aggregate data. To identify a user and show you his or her behavior, a marketing automation platform needs a record from that user.

Marketers are trying to match contact information to a browser cookie or IP address. Before the form, we had no idea who she was. We knew someone in her location had read the page, but not who. The download turned Sue from an anonymous, unidentifiable user into a named prospect in your automation system. You know the data is good, since she needed to enter a real email address to get what she wanted.

And you know with certainty what she wanted. In other words, offering downloads tied to marketing automation systems is a great way to see who visits your website. But with website visitor tracking and data from Google Analytics, you can make your entire process more streamlined by understanding exactly which content you should be focusing on. Because website visitor tracking shows you which companies or individuals are visiting your website, you can sync them to your CRM dashboard and track their likelihood of converting.

Figure out the type of companies coming to your website and not becoming leads, then search for a way to start turning those companies into leads. That could include:.

Was it organic search, from a LinkedIn ad, or from an external blog post you were mentioned in? Fancy even better news?

You can use website visitor tracking to power your paid ABM campaigns on several advertising platforms. By creating Custom Feeds filtered lists of companies who perform a set of actions in your visitor tracking software, you can identify specific companies that view certain content, or engaged with specific campaigns. This will then give you the chance to target anyone who works at those companies by:. Speak to specific industry pain points and opportunities with your messaging to guide your target account to the next stage in their buyer journey.

By uploading your data to a Data Management Platform DMP , you can target people working across those companies across many other advertising platforms—such as Twitter, Facebook or Display ads—for an omnichannel approach.

Customer A clicked that ad campaign and went on to make a purchase three days later. In short: UTM parameters allow you to dive deeper into which companies are interacting with which marketing campaign. Johanna Rytkonen, their Marketing and Communications Manager, sums up perfectly the need for personalized content:. Not all content is created equal. If you are implementing content marketing, some of your content is for people who are closer to the buying decision and some for people who are in early stages.

Triuvare identified their ICT Tendering Guide was a key piece of content read by target customers who were much closer to making a final purchasing decision. Triuvare was able to build a more refined content creation and promotion process by understanding what content attracted their best customers, improving the ROI of their entire content marketing strategy.

From identifying high-quality leads to pitching your services to them, here are seven practical tips for sales reps to make the most out of website visitor tracking. But with website visitor tracking, you can use data to identify hot leads you never knew you had—and follow-up with them much sooner.

For example Your sales representatives might know that your ideal customer works for a mid-size company. They know your customer base is usually a company with employees, and are based in the U. You can actually get every piece of vital information on each company directly from your website tracking platform, including the number of employees and their industry.

From there, you can start to identify key contacts your sales team should be targeting. Along with viewing the actual companies visiting your website, you can begin your search for your ideal target at each company through your visitor tracking platform. Any tool which claims to be able to show you live data on third-party sites is not being truthful.

Sites like Alexa can give you a few clues about the headline visitor numbers, but no external tool can see a site's real-time visitors without the owner's consent. Google Analytics is the most well-known website visitor tracking tool. The app has many different features, but for the sake of today's rundown, we're only interested in Real-Time. If you use Real-Time, you will be able to use event tracking to monitor the usage of your site's mobile app, watch the performance of any promotions you're running, and monitor your goals in line with site changes.

Google Analytics is entirely free to use. To get set up, you need to add a tracking code to your site. Some backends such as WordPress offer plugins that'll add the code automatically. Check out our Google Analytics guide if you are a complete beginner and not sure where to start. You might not need the complexity that Google Analytics offers. Although anyone can use it, it may be overkill if your site doesn't have huge amounts of traffic. For a more straightforward way to check how many visitors are on your website right now, you could consider using the free Live Traffic Feed tool.

It provides a live feed of people who visit your site. The data includes the visitor's location and the page they viewed. There are several customization options, including color , time zone , counters , size , and more. For the tool to work correctly, you need to make sure it is in the top 30 percent of your site's page.

If it is below the 30 percent line, it will only update in real-time for three minutes. Neil Patel co-founded Crazy Egg in Over , websites use Crazy Egg to improve what's working, fix what isn't and test new ideas. This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Skip to content. Share on: Twitter LinkedIn Facebook. The term website visitor tracking can mean several different things. Specifically: It can mean tracking visitor behavior on the site: Where people click, how long they spend on certain pages, and how that behavior differs by user type, demographic, referring source, and other user attributes.

It can mean measuring website analytics : This includes traditional website analytics tools and more advanced ones that can track the behavior of user cohorts, funnel analytics, and more. Our five different visitor tracking reports include: Heatmaps : show you where, and at what frequency, visitors are clicking on a given web page.

Scrollmaps : show you how far down the page users typically scroll before they leave the page. Confetti Report : enables you to dig into your click data, showing how it varies across up to 22 different visitor characteristics. Overlay Report : shows that same breakdown of user behavior across 22 dimensions including custom dimensions for each clickable element on a given page.

You can identify whether or not website visitors are tracking with your ideal website or customer journey. You can tease out how engaged visitors to a particular page are and learn key details about where they came from and which visitor characteristics they share. Website Visitor Identification Tools Purpose: When you want to understand who your website visitors are. Google Analytics Price: Free G2 rating: 4. Kissmetrics Price: Contact Kissmetrics for pricing details Capterra rating: 4.

The Right Website Visitor Tracking Software for You When it comes to website visitor tracking, the software tools that work best for you will very likely be different than the visitor tracking stack any other company uses — because they should be tailored to your unique needs and the gaps in your existing stack.

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